Product #1 - Sticker Printers (+285%)

Print-It & Stick-It! Customization is king, and sticker printers allow you to print personalized stickers from the comfort of your home.

Sticker printers are mini printers designed to print images, graphics, or text onto adhesive-backed paper to create stickers.

They are trending for their convenience and wide range of applications.

There are 2 types of sticker printers:

1. Thermal Printers - These don’t use ink. Instead, they use heat to burn the image directly onto the paper. The output is only in black & white.

2. Photo Printer - These printers are similar to a Polaroid; however, they use images directly from your phone. They require special photo paper.

Thermal printers are cheaper and commonly used by students to add to their notes.

Here is a video showing the thermal printer version.

Photo printers are more expensive and drive more revenue. Most customers are looking to print full-color images.

Here is a video showing the photo printer version.

Who’s Doing It?

• Phomemo - This thermal sticker printer is doing $88k/mo.

• HP - This photo sticker printer is doing $239k/mo.

Product #2 - Lip Stain (+194%)

Pucker Up! Lip Stain, a method to color your lips, is gaining popularity in the cosmetic industry.

Lip stain is a lightweight pigmented formula that soaks into your lips for long-lasting color.

Users like lip stains as opposed to lipstick because:

• Lightweight - Users on Reddit rave about lip stain because they can’t stand the feeling of thick-coated lipstick.

• Longer Lasting - Typical lipstick can smudge, transfer to straws, and rub off. Lip stain lasts much longer.

Lip stain started its take-off in April of 2020, the pandemic required masks, and masks don’t mix well with lipstick.

Since then, Google searches for lip stain have grown 338%.

Who’s Doing It?

• Wonderskin - This lip stain is doing over $100k/mo.

• ETUDE - This lip stain is sold out in almost all sizes. Doing over $100k/mo.

Product #3 - A Dog Product Raking In Millions On Amazon

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The Rebirth of Barefoot Shoes

Barefoot Reboot! This footwear trend, which emphasizes a shoe designed to mimic the natural movement of the foot, is experiencing a resurgence in popularity.

Originally popularized in the early 2000s, barefoot shoes fell out of favor due to concerns of injury and lack of style appeal.

Recent advancements in design and materials have led to a new generation of barefoot shoes that are both comfortable, safe, and a lot nicer to look at.

Why Barefoot Shoes?

1. Natural Movement - Barefoot shoes are designed to mimic the natural movement of the foot. This can help to strengthen the muscles, tendons, and ligaments of the foot.

2. Improved Balance - Wearing barefoot shoes can help to improve balance and posture.

3. Comfort - Many people find barefoot shoes to be more comfortable than traditional shoes because they are lightweight and flexible.

4. Environmental Connection - Barefoot shoes can help the wearer to feel more connected to the environment.

5. Minimalist Lifestyle - Barefoot shoes align with the minimalist lifestyle, which emphasizes simplicity and the elimination of excess.

There is also a growing community around running long distances in barefoot shoes.

The barefoot-running Reddit group has grown to 50k members.

Who’s Doing It?

• Vivobarefoot - This reputable barefoot shoe brand grew 40% from 2022-2023. The company is doing between $30M-$50M per year in sales.

• Xero Shoes - Another large name in the barefoot shoe space. This brand is generating an estimated $50M per year.

Business #1 - Miracle Moo (+9,900%)

Colostrum Moo-vement! Miracle Moo has captured the attention of health enthusiasts with their colostrum-based supplements.

Colostrum is the first form of milk produced by mammals following the delivery of the newborn.

It’s incredibly rich in antibodies and nutrients.

Consumers are starting to use cow colostrum supplements for:

• Immune system support - Colostrum contains high levels of antibodies and lactoferrin, which help strengthen the immune system.

• Gut health - It promotes gut health and digestion due to its high concentration of growth factors and immunoglobulins.

• Nutritional supplement - People use it as a nutritional supplement to obtain its concentrated vitamins, minerals, and amino acids.

• Athletic performance - Some believe it enhances athletic performance.

• Infection resistance - Colostrum is thought to help the body resist pathogens due to its antimicrobial properties.

• Healing properties - It may aid in the healing of injuries due to its growth factors that promote tissue repair.

I shared the colostrum trend in a report from October 2023.

Since then, Miracle Moo’s sales went from $360k/mo —> $1.2M/mo.

The combined sales of all the colostrum products on Amazon is over $5M/mo.

On Amazon, the top 5 Colostrum supplements are:

1. Miracle Moo - ($1.2M/mo)

2. WonderCow - ($650k/mo)

3. ARMRA - ($500k/mo)

4. Ancestral Supplements - ($204k/mo)

5. Double Wood - ($100k/mo)

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