Product #1 - Colostrum Supplements (+230%)

Nature's First Milk! Colostrum supplements are making a rise as a popular supplement to promote gut health.

Colostrum supplements are derived from the first milk produced by mammals after giving birth.

This nutrient-rich substance has a list of benefits, including:

• Immunity - Colostrum is packed with antibodies that help to strengthen the immune system and fight off bacteria and viruses.

• Gut Health - Colostrum helps to maintain a healthy gut by promoting the growth of good bacteria and healing the gut lining.

• Healthy Skin - The growth factors in colostrum can promote skin growth and repair, potentially improving skin health and appearance.

Who’s Doing It?

• Wondercow - This powdered colostrum is doing $650k/mo on Amazon

• ARMA - This brand of powdered colostrum is doing ~$900k/mo on Amazon

Product #2 - Ugg Slippers (+537%)

Furry Comfort! Ugg Slippers, a new variant of the standard Ugg boot are becoming a popular choice for those seeking comfort and style.

Ugg boots are known for their plush sheepskin lining, providing comfort and warmth.

This version is like the “convertible” of the traditional Ugg boot.

They chopped off the top and made it a slide-on.

Ugg Slippers are expected to be one of the top purchased holiday apparel items of 2023

Why Are “Ugg Slippers” Trending?

• Winter Season - As the winter season approaches, consumers are looking for footwear that provides warmth and comfort.

• Work from Home - With more people working from home, there's an increased demand for comfortable footwear.

• Social Media - Influencers and celebrities are often seen flaunting their Ugg slippers on social media, which has contributed to their popularity.

Google searches for “Ugg Slippers” is already beating the previous year’s search volume by 82%.

Product #3 - Simple Baby Registry Platform with 10M+ Monthly Visitors

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The Old Dental Trend Made New - Oil Pulling

Old Methods in the New Age! Oil pulling, a traditional technique for oral care is rapidly gaining popularity for its potential dental benefits.

Oil pulling is an age-old that uses natural oils to clean and detoxify teeth and gums.

The process involves swishing a tablespoon of coconut oil in your mouth on an empty stomach for around 20 minutes, then spitting it out.

The idea is that the oil draws out toxins in your body, improving oral and overall health.

Oil pulling is being made popular on platforms like TikTok.

Is it true? Or just another health gimmick?

According to this study, oil pulling did show the ability to maintain low plaque and gingivitis in 45 days of using the method.

It’s worth noting that oil pulling is not an accepted practice by the American Dental Association and there is limited research to truly “prove” its efficacy.

Regardless, this trend is causing coconut oil products to explode in demand.

This coconut oil designed for oil pulling is doing $1.4M/mo on Amazon and has done over $1.7M on the new TikTok Shop feature.

Business #1 - PetLab Co (+1,967%)

Doggy Dental Health Made Easy! PetLab Co's water additives for dogs are gaining popularity as owners prioritize the dental health of their pets!

While we’re on the topic of dental health, dog owners are looking to ensure their furry friend has pearly whites as well!

Brushing a dogs teeth is important, but it’s difficult, and time consuming.

A new type of product is solving those pain-points.

Water additives.

The PetLab Co water additive is simply poured into a dogs water bowl and the product reduces plaque and tartar build up.

This freshens a pup’s breath and promotes healthy gums.

In the last 30 days, Pet Lab Co’s additive dental products have done roughly $700k in sales on Amazon.

Their website drives over 500k visitors per month.

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