Product #1 - Bamboo Pajamas (+174%)

Bamboo Comfort! Bamboo Pajamas are becoming a popular choice for those seeking a sustainable yet luxurious sleep experience.

Crafted from bamboo fibers, these pajamas are:

• Soft - The bamboo fibers give these pajamas an incredibly soft texture.

• Highly Breathable - Designed to allow air to circulate freely, these pajamas help regulate your body temperature.

• Moisture-wicking - Bamboo pajamas have the natural ability to wick away moisture from your body.

• Cooling - The natural properties of bamboo fibers include a unique cooling effect.

Bamboo is one of Earth's fastest-growing plants, making the pajamas a sustainable choice.

The bamboo apparel market is estimated to be $2.2B and is expected to reach $4B by 2032, as reported here.

Who’s Doing It?

• Kyte Baby - A leader in the “Sleep Sack” product space. This brand sells $38 bamboo pajamas for children. Kyte Baby did $14M in 2023.

• Cozy Earth - With 1.7M monthly website visitors, this brand’s 2nd best-selling product is a long-sleeved bamboo pajama set. It sells for $156.

Product #2 - Beef Tallow (+1,214%)

Beefy Beautiful Skin! Beef Tallow products are emerging as a solution for nourished and healthy skin.

Beef Tallow is solidified fat from cows. It has a waxy consistency that’s similar to hair paste.

Traditionally, it’s used in cooking.

Nowadays, it’s growing in popularity as part of a skincare routine.

So people are rubbing fat on their faces?

Yes!

Beef Tallow closely mimics human skin oils which provides deep moisturization, improved elasticity, and supports skin cell regeneration.

It’s also loved for being natural. No added chemicals.

We reported on Beef Tallow back in Dec. 2022, and since then Google searches have grown by 350%.

Who’s Doing It?

• LadyMayOS - This Etsy seller does $25k/mo selling a whipped tallow balm for skin care.

• Amallow - This beef tallow cream does $100k/mo on Amazon.

It’s Not The Food… It’s The Sauce!

Imagine this,

You're at Wingstop. You pick up the 8-piece combo.

Only to be told, “Sorry we’re out of our ranch”.

Your lunch is ruined.

It's a small detail, but it highlights something larger:

When enjoying fast food it's not just about the food—it's about the sauce.

And the data supports that.

Let’s dive in.

There is a growing fandom around fast food… sauces.

Consumers are beginning to purchase large quantities of sauce every time they visit their favorite spot.

Check out this viral video which shows someone buying a 22oz drink cup of Cane’s sauce to take home.

Some companies sell their famous sauces in a bottle, but most do not.

With this popularity, people are asking Reddit to find similar sauces that are available in stores.

Currently, the only options are recipes that re-create the sauces, some of which drive millions of views.

But who has time for that?

This creates an opportunity to “dupe” (duplicate) the famous sauces and offer them bottled.

I found some of the top-searched restaurant sauces that aren’t available in stores.

Google Searches For Top Sauces:

• Canes Sauce - 33k/mo

• Zaxby’s Zax Sauce - 13k/mo

• Wing Stop Ranch - 10k/mo

• In-N-Out Animal Sauce - 10k/mo

• Burger King Zesty Sauce - 5.5k/mo

• Popeye’s Blackened Ranch - 5.4k/mo

• McDonald’s Hot Mustard - 3k/mo

Alongside these keywords are related searches like, “How to make X sauce”, “Where to buy X sauce”, or “X sauce bottle”.

The data suggests that consumers are searching for ways to enjoy their favorite sauce at home.

But it seems no one is filling the need.

Business #1 - LUMI (+232%)

Illuminate Your Music Journey! The LUMI Keyboard is revolutionizing the way beginners learn the piano.

The LUMI Keyboard is an innovative keyboard designed to make learning piano interactive and enjoyable.

It features light-up keys that guide the user through songs.

How does it work?

• Interactive - The app provides lessons, games, and songs that are synced with the illuminated keys.

• Customizable - Users can adjust the settings to match their learning pace, choose songs they love, and even compose their own music.

• Portable - Compact and connects to iOS devices through Bluetooth for easy transfer.

This video shows the device in action.

The company launched a Kickstarter campaign in 2020 which generated roughly $1.7M in pledges.

The LUMI KEYS sells for $211 and requires an $8/mo subscription.

Their website drives ~50k-70k website visitors per month.

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