Product #1 - Peel and Stick Wallpaper (+567%)

Revamp Your Space! Peel-and-stick wallpaper is becoming a popular tool to help refresh walls without the hassle or cost of traditional wallpaper.

Peel-and-stick wallpaper as the name suggests is a type of wallpaper that can be easily applied and removed.

The wallpaper is easy to apply, requiring no glue or water, and it can be removed without damaging the wall, making it ideal for renters and those who like to frequently change their decor.

Why Is “Peel and Stick Wallpaper” Trending?

1. DIY Trend - The rise of DIY home improvement projects, especially during the pandemic led to an increased interest in peel-and-stick wallpaper.

2. Aesthetics - With a variety of designs available, consumers are finding it easy to match their decor and create a unique look.

3. Non-Permanent - With home design trends moving quickly and renters worrying about fines, temporary options like Peel-and-Stick make a great option for consumers.

Product #2 - Walking Pads (+306%)

Treadmills Minimized! Walking Pads are gaining traction as a convenient way to exercise indoors without expensive machinery.

Walking Pads are compact, foldable treadmills that can be easily stored away when not in use.

Why Are “Walking Pads” Trending?

1. Convenience - Walking Pads can be used at home, in the office, or anywhere with a flat surface.

2. Small Footprint - Walking Pads are easy to store and transport, making them a popular choice for those with limited space.

3. Cost Effective - Walking Pads can be significantly cheaper than a treadmill. The average price for a walking pad is $250.

#WalkingPad has 425M views on TikTok

Who’s Doing It?

• Sperax - This walking pad is doing $2.1M/mo on Amazon.

• UREVO - This brand of walking pad is doing $500k/mo on Amazon.

Product #3 - An Exploding Product In A Quickly Growing Niche

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The 2000s Are So Back

Oh Baby, Baby! As the fashion cycle circles back to the past, we're seeing a resurgence of trends from the 2000s. One of the most notable is the rise in popularity of Y2K style.

Y2K, a term used to describe the years 2000-2009, is making a comeback in the fashion world.

This era was known for its bold, chunky/baggy, and often over-the-top style.

Searches for clothing from this period are soaring, products like:

• Cargo Pants (+352%)

• Baby Tees (+950%)

• Flare Jeans (+240%)

• Claw Clips (+840%)

#Y2K has 23.5B views on TikTok, one of the highest view counts we’ve seen for a fashion trend.

Business #1 - Füm Diffuser (+144%)

A Breath of Fresh Air! As the downsides of using disposable vapes are becoming more clear, Füm released a natural diffuser that helps people quit vaping.

Füm Diffuser, also known as Füm, is a natural inhaler that uses essential oils to help people quit vaping. 

It’s completely smokeless and works by satisfying the hand-to-mouth habit associated with smoking.

Why Is “Füm” Trending?

1. Health - With the rise in vaping-related health issues, consumers are looking for safer alternatives to nicotine addiction.

2. Low Alternatives - While there are alternative products to help users quit (Nicotine Free Vapes, Nicotine Gum, etc.). They are still unhealthy alternatives to simply quitting cold turkey.

The founder of Füm gave an insightful interview on their growth strategy, check that out here.

Business #2 - A $50M+ Product Disrupting A Massive Industry

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