Product #1 - Nicotine Pouches (+900%)

Pack A Lip! With the evolution of smokeless tobacco products offering a spit-free experience, more individuals are turning to these as an alternative to traditional tobacco and vape products.

Nicotine pouches are pre-portioned pouches containing either tobacco derived nicotine or synthetic nicotine, but no tobacco leaf, dust, or stem.

They offer a spit-free, smokeless experience, making them a cleaner and more discreet alternative to traditional tobacco products.

They are used by placing a pouch between the lip and gum, and the nicotine is then absorbed through the lining of the mouth.

Why Are “Nicotine Pouches” Trending?

• Health Conscious - People are looking for less harmful alternatives to smoking or vaping. Nicotine pouches offer a tobacco-free option that can help users quit or reduce their tobacco usage.

• Improved Experience - The evolution of nicotine pouches allows you to swallow the fluid created, eliminating the need for spitting. This was a massive drawback of traditional “dip” products.

• Convenience - Nicotine pouches are smokeless, odorless, and discreet, making them convenient to use almost anywhere, unlike traditional cigarettes or vapes.

Who’s Doing It?

• Zyn - This brand of nicotine pouches is the #1 selling product in the space. The company sold 90M cans of pouches in the second quarter of 2023.

Product #2 - Grip Strengtheners (+5,800%)

Get A Grip! As the fitness world evolves, grip strengtheners are emerging as a popular tool for enhancing hand, wrist, and forearm strength.

Grip strengtheners are small handheld devices designed to improve your grip strength.

They work by providing resistance when squeezed, helping to build up the muscles in your hands and forearms.

Why Are “Grip Strengtheners” Trending?

• Aesthetics - A strong, toned forearm is becoming a sought-after aesthetic in the fitness community. Grip strengtheners are an accessible tool to help achieve this look.

• Health Benefits - Improved grip strength is associated with better hand dexterity, reduced risk of injuries, and enhanced sports performance.

• Passive - Using a grip strengthener device can be done passively without requiring too much time or energy.

#GripStrength has 1.4B views on TikTok

Who’s Doing It?

• FitBeast - This grip strengthening product does $100k/mo on Amazon.

• Pnrskter - These finger and grip strengthening products do $80k/mo on Amazon.

Product #3 - Workout Product Generating 7-Figures

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Millennials Are Ditching Traditional Weddings And Eloping

Say "I don’t" To Tradition! Couples are opting for more intimate, personal, and cost-effective wedding ceremonies, leading to a rise in elopements and micro-weddings.

Elopements are marriage celebrations that typically involve just the bride, groom, and a few others.

These functions are much smaller than the 100-200 guests that typically attend a wedding.

The ceremonies offer couples the chance to celebrate their love in a more personal, intimate setting, often in unique or non-traditional venues.

In a recent survey, 91% of millennials (representing a majority of the wedding market) stated they would seriously consider elopement for their wedding.

60% of all demographics also said they wished they had eloped for their wedding.

So where is the opportunity?

Nearly 10,000 couples who intend on eloping are searching for “Elopement Packages” on Google every month.

Elopement packages are pre-planned services designed to make the process less stressful, they include:

• The officiant

• Photographer

• Bouquet

• Other services such as food and drinks

The packages typically go for $1,000-$5,000 depending on the provided amenities.

Businesses are beginning to pop-up, offering unique and highly specific packages for couples.

Packages like, Disney, Rocky Mountains, and Hawaii elopements.

This shift is likely to play out over the next 10 years, providing opportunities for players in the market to offer experiences for eloping couples.

Business #1 Shadow Work Journal (+9,900%)

Unlock Your Inner Self! As more individuals turn to introspective practices for personal growth and mental health, the author of the Shadow Work Journal is building a booming business!

Shadow Work Journals are mad-lib style books designed to help individuals confront their fears, insecurities, and suppressed emotions.

The prompts ask things like:

• As a child I was yelled at for ___, my response was ___.

• When I become anxious I tend to ___.

• As I get older, the ___ side of me drifts further away.

An author Keila Shaheen has built a business around these journals and it has become one of the top selling products on the TikTok shop feature.

On TikTok alone, the first edition of the Shadow Work Journal has sold over 300k units at $20. Thats $6M+ in sales.

The journal is doing upwards of $200k in sales per day on TikTok.

However, the reviews state that the product has fallen a bit short.

Critical reviews say that the journal:

• Doesn’t go “deep” enough

• Doesn’t spark enough emotion

• Doesn’t have enough prompts

• Tailored to teens, not adults

This leaves opportunity for new versions of the book to be released that address all the shortcomings outlined in the poor reviews.

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