Product #1 - Shower Steamers (+500%)

Shower Turned Spa! As consumers seek ways to enhance their daily routines, shower steamers are surging in popularity.

Shower steamers are compact discs that release therapeutic aromas when activated by the steam and moisture of a shower.

The steamers are enjoyed for providing a spa-like atmosphere in the comfort of one's home.

Why Are “Shower Steamers” Trending?

• Self-Care Trend - With the rise of consumers treating themselves, shower steamers are a perfect addition to the “night-time routine”.

• Easily Giftable - The product is unique, cheap, and easy to add to a stocking stuffer.

Shower Steamers are ahead of last year’s searches by 23%

Who’s Doing It?

• Body Restore Store - This brand of shower steamers is doing $1.3M/mo on Amazon.

• Cleverfy - This “giftable” set of shower steamers does ~$500k/mo on Amazon.

Product #2 - Lip Mask (+304%)

Pucker Up! Lip Masks are growing in demand as a way to plump and hydrate your lips.

Lip masks are beauty products that provide a concentrated treatment for your lips, offering deep hydration and often promising plumping effects.

Lip masks are typically infused with ingredients such as collagen, peptides, and various oils, aiming to nourish and rejuvenate the delicate skin of the lips.

Why Are “Lip Masks” Trending?

• Targeted Lip Care - They offer specialized treatments for the lips, addressing issues like dryness and lack of plumpness.

• Enhanced Ingredients - Lip masks often contain concentrated levels of active ingredients for better efficacy than standard lip balms.

#LipMask has 1.5B views on TikTok

Who’s Doing It?

• Laneige - This brand of lip masks does $2.4M/mo on Amazon.

• Tatcha - This plumping lip mask does $138k/mo on Amazon.

Product #3 - A Simple Beauty Product Doing $6M+/yr on Amazon

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White Elephant - The New Top Christmas Tradition

Unwrap the Unexpected! The age-old tradition of Secret Santa is being nudged aside by the hilariously unpredictable game of White Elephant.

White Elephant is a festive game where participants all bring a wrapped gift, put it in a pile, and take turns choosing whether to unwrap a present or "steal" a previously unwrapped one from another player.

White Elephant is so popular because it involves surprise, suspense, and social interaction as participants unwrap, steal, and trade quirky, unexpected gifts.

Secret Santa on the other hand feels very one-dimensional and lacks the social thrill and competition of White Elephant.

White Elephant receives 22.5k weekly Google searches in its peak season.

Nearly twice the Google Searches for Secret Santa during their respective peaks.

Consumers will more likely be purchasing gifts for White Elephant over Secret Santa this year, highlighting an increased demand for novelty gifts.

Business #1 - Wander Prints (+9,600%)

Personal Touch! Wander Prints is steadily growing in popularity during the holidays with its huge selection of unique customizable gifts.

Wander Prints is an e-commerce brand that offers hundreds of customizable products that range from sweaters to ornaments, drinkware, and more.

The company runs a “print-on-demand” model which allows them to create the product after it’s been purchased by the customer.

Since opening in 2018, the brand has shipped ~2M orders.

That is a total of roughly $60M in revenue.

WanderPrints site drives 1.3M visitors per month.

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