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- 4 Products POPPING Off! 🚀
4 Products POPPING Off! 🚀
Read Time: 4.5 Minutes
📈 Products on the Rise
Product #1 - Oil Cleanser (+139%)
Oil Glowup! Oil Cleanser a hydrating skincare formula is quickly becoming a staple in beauty routines everywhere.
Oil cleanser is a type of skincare product that uses oil-based ingredients to remove makeup, dirt, and excess sebum from the skin.
Unlike traditional water-based cleansers, oil cleansers are particularly effective at dissolving waterproof makeup.
Why is “Oil Cleanser” Trending?
Skincare Trend - As we continue to embrace the importance of skincare, oil cleansers are gaining traction for their ability to maintain skin's natural balance.
Gentle & Effective - Oil cleansers can remove even waterproof makeup with ease, all while nourishing the skin.
Double Cleansing - Popularized by Korean beauty routines, double cleansing starts with an oil cleanser to remove makeup and is followed by a water-based cleanser for a thorough clean.
Who’s Doing It?
Product #2 - Lab Grown Diamonds (+733%)
Sparkle Sustainably! Lab-grown diamonds are revolutionizing the jewelry industry with their ethical and eco-friendly appeal.
Lab-grown diamonds are real diamonds created in a controlled laboratory environment using advanced technological processes.
They are created using Chemical Vapor Deposition (CVD).
This is a method using gases to build up layers of diamond material on a flat surface, similar to icing a cake.
Why Lab-Grown Diamonds?
Conflict-free - Consumers can trace the origin of their lab-grown diamond, ensuring it aligns with their values.
Innovation - The technology behind lab-grown diamonds is continuously improving, leading to better quality and larger stones.
Price - Lab-grown diamonds are upwards of 70% cheaper than natural diamonds.
📰 Industry Shift
TikTok Shop Exploded This Family-Owned Snack Business! 🚀
Gone are the days when TikTok is known as the “dancing app”.
Today TikTok is a marketplace; with products being featured in nearly 1-of-3 videos.
This means that using TikTok for an hour displays up to 250 products.
All within TikTok’s integrated shopping feature.
TikTok Shop allows creators to tag products inside of a video and earn a percentage of all sales generated from that content.
For businesses, this means combining the viral nature of TikTok with a seamless checkout process.
That’s exactly the story of TikTok’s best-selling snack brand Pop Daddy Snacks.
Pop Daddy Snacks is a family-owned business that sells uniquely flavored foods.
Most notably, pretzel sticks.
Check out this TikTok video that shows the product which generated 10M+ views, hundreds of thousands in sales, and earned $10k+ in commissions to the creator.
Some quick stats on Pop Daddy Snacks:
44k sales on TikTok Shop
~1k sales per day
#1 food item on TikTok Shop
We spoke with JT, a member of the family business to gain insights on how others can capitalize on TikTok Shop.
Here is a summary of our Q&A:
Q: Describe content that sells in 3 adjectives
A: Simple - Straightforward and easy-to-understand content, where the goal is to quickly convey the value proposition of the product.
Unilateral - One person and their camera. No need for a high-budget production.
Authentic - Genuine content that builds trust and connection with the audience, a critical factor in converting viewers into customers.
Q: How do you incentivize creators to grow Pop Daddy Snack's affiliate base?
A: It’s important to establish a track record before attracting creators (few hundred sales). This is because creators want to promote a product they know is already selling.
It took a video hitting 500k views before creators were reaching out to Pop Daddy Snacks to promote the product.
From there, offer an attractive commission percentage and allow the network effect to kick in.
Q: Describe the consumer behavior on TikTok.
A: Consumers on TikTok are very price sensative, for example they’d rather purchase 5 bags for $25 than 10 bags for $50.
TikTok consumers love bundles. Quickly after Pop Daddy Snack’s introduced a bundle pack it became the best selling product.
Establishing trust is essential for TikTok Shop as it is a new platform and consumers have not yet adopted it to the extent of Amazon.
Want more? Here is a post where JT breaks down how Pop Daddy Snack’s was able to rise to #1 on TikTok Shop.
🚨 Business Radar
Business #1 - GamerSupps (+8,000%)
Leveled Up! GamerSupps is gaining popularity as a hilarious supplement brand specifically designed for gamers.
GamerSupps offers a range of energy supplements, merchandise, and snacks for video gaming enthusiasts.
Over the past 5 years, energy supplements have become a commonly purchased item among gamers.
It’s believed to improve focus and gameplay.
However, they are typically no different than energy drinks.
GamerSupps has differentiated itself with its incredibly unique branding of supplements.
For example, some of GamerSupps best sellers include:
Lean - This energy powder features a photo of President Joe Biden holding a cup of “Lean” which is a mixture of narcotic cough syrup and Sprite.
Grandpa’s Ashes - This raspberry cream energy powder is branded with an image of a grandpa shrugging.
Guacamole Gamer Fart - Need I say more?
It’s this wildcard style of branding that sets them apart from the many other players in the space.
GamerSupps drives 2.2M visitors per month to their site.
They generate between $3M-$5M per month in sales.
🚨 Discover The Next Big Thing!
Discover trending products before they’re trending, stay ahead of the competition, and participate in the next big thing.
The trending data platform is a quickly growing database of emerging products, businesses, and industries.
This software catches trends months in advance, keeping you ahead of the opportunities.
Check out the Trending Data Platform ↓