Product #1 - Mouth Tape (+379%)

Sleep Better, Breathe Better! Mouth tape is becoming a popular product to promote nasal breathing during sleep.

Mouth tape works by gently keeping the mouth closed during sleep, which encourages nasal breathing.

Nasal breathing has several advantages over mouth breathing, such as better oxygen absorption, increased production of nitric oxide, and reduced snoring.

Why Is “Mouse Tape” Trending?

• Increased Awareness About Sleep Quality - There is a growing trend of seeking ways to improve sleep quality, and mouth taping is seen as a simple method to do so.

• Health Benefits - Nasal breathing is associated with better oxygen absorption, reduced snoring, and better overall health as a result.

• Snoring - A big problem for partners is when one snores. Mouth taping can help reduce snoring and promote better sleep for others.

Who’s Doing It?

• BEEBY - This brand of mouth tape is doing $34k/mo on Amazon.

• Phantawell - This simple mouth tape product does $15k/mo on Amazon.

Product #2 - Stacked Jeans (+2,866%)

Stacked Style! As the hip-hop culture influences fashion trends, stacked jeans with a fresh twist are making a major comeback.

Stacked jeans, redefined by the hip-hop industry, are jeans that are designed longer than normal, this creates a ‘stacked’ effect when worn.

This style is usually paired with other streetwear items like graphic tees and sneakers.

Why Are “Stacked Jeans” Trending?

• Hip-Hop Influence - Artists and influencers wearing this style in music videos and social media has boosted the popularity.

• Streetwear Trend - The rise of streetwear fashion has contributed to the popularity of stacked jeans. The edgy, urban look of these jeans fits perfectly into the streetwear aesthetic.

#StackedJeans has 164M views on TikTok

Product #3 - 6-Figure Kids Toy Utilizing AI

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Flip Phones Are Making A Comeback!

Out With The New, In With The Old! In a surprising turn of events, flip phones are making a resurgence in the tech world. Consumers are looking to simplify their devices and stay present in our distracted world.

Flip phones, once a relic of the past, are making a surprising comeback.

These devices, known for their compact size, physical keypad, and basic functionality are gaining popularity among those seeking a break from smartphone addiction.

New research shows that smartphones are used up to 352 times per day, once every 3 minutes.

56.9% of Americans say that they are addicted to their phone, according to Reviews.org. Thats more than those addicted to cigarettes and alcohol combined!

With these alarming statistics coming out, consumers are looking to “dumb” down their phones and switch to a simpler device.

This is leading the way of the “dumb phone” trend.

Dumb phones are devices which have been reduced to their core functionality (calling/texting).

Consumers are searching for apps that turn their smartphones into dumb phones.

Company Unpluq created a system that blocks the ability to access non-core apps.

If you NEED to, you can scan the included tag and gain access to the app.

As of now, there are currently little to no apps that turn an iPhone into a “dumb phone” leaving a market open for developers to create this.

Business #1 Air Up Bottle (+3,233%)

Rehydrate with a Sniff! With the growing desire to drink enough water, consumers are using the Air Up water bottle to get their daily intake of water, but it has a unique twist!

Air Up water bottles are a unique way to hydrate and enjoy flavored water without the sugar or calories.

The bottles use special pods that you smell as you take a sip, it tricks your brain into thinking you're drinking flavored water when it's actually plain water.

It works because our sense of taste is largely influenced by our sense of smell.

This concept is known as "flavor perception".

Here is a video that explains how the Air Up bottle works.

Why Is “Air Up” Trending?

• Health Consciousness - “Stay Hydrated” is becoming a popular saying, consumers are trying their best to keep up with their water intake. Air Up provides a healthy alternative to sugary drinks while still offering a “flavorful” experience.

• Innovation - The unique concept of flavoring water through scent has intrigued many consumers, leading to a surge in popularity.

• Sustainability - Air Up bottles are reusable, aligning with the growing trend towards sustainability and reducing single-use plastic.

The official Air Up website drives over 650k visitors per month.

How?

Air Up is currently running 450 Meta (Facebook) ads, check out their ad library.

The company did $90M in sales in 2021 and their estimated revenue for 2023 is roughly ~$140M. 

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