4 Products KILLING It! 🚀

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📈 Products on the Rise

Product #1 - Workout Sets (+208%)

Sweat in Style! As the fitness industry continues to merge with the fashion industry, workout sets are becoming a popular choice for women.

Workout sets, typically consisting of matching sports bras and leggings or shorts, are becoming a popular attire to wear to the gym.

Not only do they offer convenience and comfort, but they also add a touch of style, translating into confidence when working out.

Why Are “Workout Sets” Trending?

  • Functionality - Workout sets are designed for movement and comfort, making them perfect for any type of exercise, from yoga to high-intensity interval training.

  • Fashion - With the rise of athleisure, these sets have become a fashionable choice that can be worn both in and out of the gym.

Who’s Doing It?

  • Gymshark - Gymshark is one of the most influential athletic attire brands. In the year 2022, the company did $605M in sales.

Product #2 - Zebra Blinds (+427%)

Embrace the Light! Homeowners are seeking to enhance their home decor and control natural light, zebra blinds are becoming a popular home design trend.

Zebra blinds, also known as day and night blinds, are innovative window coverings designed to offer both light control and privacy.

These blinds feature alternating layers of sheer and opaque fabric, allowing you to adjust the light entering your room while maintaining your privacy.

Why Are “Zebra Blinds” Trending?

  • Home Decor - With the rise of home improvement and interior design influencers, more people are becoming aware of zebra blinds and their aesthetic appeal.

  • Light Control - Zebra blinds offer excellent light control, allowing homeowners to adjust the amount of natural light entering their rooms. This is particularly beneficial for those working from home.

  • Privacy - Despite their stylish design, zebra blinds offer excellent privacy, making them a popular choice for bedrooms and bathrooms.

Product #3 - A Beauty Product Doing 6-Figures on Amazon

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📰 Industry Shift

The Rise of Self-Published Authors

Release the Words! With the increasing interest in self-publishing and the desire for creative control, Kindle Direct Publishing (KDP) is gaining popularity among aspiring authors.

Kindle Direct Publishing (KDP) is a platform that allows authors to self-publish their books digitally and in print, directly on Amazon.

Typically, authors would need to go through traditional publishing houses, which can be a lengthy and often challenging process.

Why Is “KDP” Trending?

  • No Publisher - Oftentimes, publishers can be critical, difficult to work with, and discouraging. Self-publishing allows any author to get their content out there without the hassle of publishers.

  • Creative Control - Authors using KDP have complete control over their content, cover design, and pricing.

  • Profit Potential - KDP authors can earn up to 70% in royalties, significantly higher than traditional publishing.

  • Increased Readership - With the rise of digital reading devices like Kindle, more readers are turning to ebooks.

According to this report, Amazon pays over $520M in royalties to 1M+ self-published authors every year.

🚨 Business Radar

Business #1 - Sol De Janeiro (+9,900%)

Brazilian Beauty Boom! Sol de Janeiro, a Brazilian-inspired beauty brand, is exploding in sales.

Sol de Janeiro skincare products are infused with nutrient-rich ingredients from the Amazon.

The product line ranges from body sprays to their famous bum bum cream.

Why Is “Sol De Janeiro” Trending?

  • Exotic Ingredients - Sol de Janeiro uses exotic ingredients like Guaraná, Cupuaçu Butter, and Açaí Oil, all sourced from the Amazon.

  • Cruelty-Free and Vegan - With the rise in conscious consumerism, brands that are cruelty-free and vegan are gaining more traction. Sol de Janeiro's commitment to producing products that are cruelty-free and vegan is resonating with consumers.

  • Sensory Experience - Sol de Janeiro products are not just about skincare, they provide a sensory experience. Their products are known for their delicious scents and luxurious textures, which consumers love.

On Amazon, Sol De Janeiro is doing over $5M a month.

Business #2 - A $50M/year Company Started in 2020

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