Product #1 - Laser Engravers (+138%)

Crafting Reinvented! As consumers seek ways to personalize their belongings, laser engravers are skyrocketing in popularity.

Laser engravers are devices that use laser technology to etch designs onto various materials.

Why Are “Laser Engravers” Trending?

• Customization - With a growing interest in personalized items, laser engravers offer an easy way to customize products for gifts or sale.

• Small Business Boom - Small businesses are utilizing laser engravers to offer bespoke products.

Entire businesses are popping up, offering these custom engraved signs, cutting boards, even Stanley Cups.

This Etsy store is doing over $11k/day with a custom engraved cutting board.

Other high-demand engraved items include:

• Engraved Whisky Glass - ($3.1k/day)

• Engraved Coasters - ($1.2k/day)

• Engraved Docking Station - ($1.3k/day)

• Engraved Leather Toiletry Bags - ($1.6k/day)

Who’s Doing It?

• xTool - This $1,800 laser engraver is doing $1.2M/mo selling a 2-in-1 laser cutter/engraver machine.

• Longer - This company is doing $630k/mo with their line of inexpensive laser engravers.

Product #2 - Electric Scrubbers (+669%)

Scrubbing Made Easy! Electric scrubbers becoming a household name as the practicality of the product outweighs any other option.

Electric scrubbers are handheld devices that feature rotating bristles.

The scrubbers are appreciated for their ability to make cleaning less of a chore.

Due to the product being best sold when demonstrated, online platforms like TikTok Shop are making it easy to convert customers.

This electric scrubber has done more than $5M on TikTok shop alone.

Who’s Doing It?

• YKYI - This electric scrubber is doing $2.4M/mo on Amazon

• Tatcha - This electric scrubber is doing $1.6M/mo on Amazon.

Product #3 - A $50M/yr Company Selling A Simplified Device To Take Notes On

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Looksmaxxing, Men’s New Glowup Strategy

Looksmaxxing is a term that comes from a combination of the words "looks" and "maximizing."

It’s typically practiced by men who are trying to enhance their physical appearance through various means.

These include the usual skincare, fitness, and fashion.

But most interestingly, a popular looksmaxxing topic of discussion is to improve the jawline.

This is done with the method of “mewing” when one places the tongue against the roof of the mouth while keeping the lips closed and teeth lightly touching.

This is believed to achieve a defined jawline.

So how are businesses making money from this trend?

Products are beginning to flood the market to support the looksmaxxing community.

Here are a few interesting ones:

• Mastic Gum ($30k/mo) - This incredibly dense gum is designed to strengthen the jaw muscles and result in a chiseled jaw.

• Jaw Exerciser ($410k/mo) - You’ve heard of Jazzercize, but have you heard of Jawsercize? That’s what this rubber jaw trainer is used for.

• Gel Eye Masks ($80k/mo) - Straight out of American Psycho, this gel eye mask is intended to reduce puffiness and eye bags.

• Looksmaxxing Guides (7 figures/mo) - This appropriately named site sells courses on looksmaxxing and drives over 200k people per month.

• Grip Strengtheners ($260k/mo) - Improving physical aesthetics is key to looksmaxxing, which includes buffing your forearms.

• Gua Sha / Jade Rollers ($600k/mo) - A gua sha is used to tighten the skin under your chin, defining the jawline.

The list goes on, but what’s important to note is that men are beginning to take appearance seriously. Opening a second market for hundreds of products that were once deemed only for women.

Business #1 - Prepared Hero (+4,900%)

Save the Day! Prepared Hero is exploding in sales with their fire blanket product that gives peace of mind to homeowners.

Prepared Hero is a brand that sells fire-extinguishing blankets.

The blanket is designed to suffocate a fire, you simply lay the blanket over a burning stove, grill, car, or even person to extinguish or protect the fire from spreading.

While the product is (hopefully) never to be used, it gives significant peace of mind to those who buy it.

Prepared Hero is doing ~$7.5M/mo on Amazon alone.

They drive 1.3M visitors to their site and generate an estimated $1.25M-$2M/mo in sales from that channel.

This traffic comes from a combination of TV ads and Facebook (Meta) ads. Currently, the company is running ~50 ads on Facebook.

Check out their ad library here.

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