Product #1 - Kojic Acid (+245%)

Brighten & Balance! Kojic Acid skincare products are providing a powerful solution for those seeking an even skin tone and radiant complexion.

Kojic Acid, a by-product in the fermentation process of malting rice, is used in the cosmetics industry for its effective skin-lightening properties.

It’s used to reduce hyperpigmentation, dark spots, and acne scars.

Kojic Acid is most commonly found in distinct orange soap bars but can also be found in serums and creams.

Who’s Doing It?

• VALTIC - This brand of Kojic acid is doing $1.5M/mo on Amazon

• Kojie - This bar of Kojic acid is doing $125k/mo on Amazon

Product #2 - Magnesium Spray (+608%)

Relief in Every Spritz! Magnesium Spray is quickly becoming a popular product to alleviate pain and cramps.

Magnesium Spray is a topical solution that delivers magnesium directly through the skin, offering an alternative to oral supplements.

It's advertised as a way to reduce aches and pains like headaches and muscle soreness while also getting rid of cramps.

Why is “Magnesium Spray” Trending?

• Direct Absorption - The skin absorbs magnesium efficiently, bypassing the digestive system and avoiding common issues like stomach discomfort.

• Versatile Benefits - From improving sleep to alleviating muscle soreness and cramps, magnesium spray offers a wide range of health benefits.

• Convenience - Easy to apply and quick to dry, it's perfect for those with a busy lifestyle or for anyone seeking a simple addition to their wellness routine.

Who’s Doing It?

• Seven Minerals - This spray bottle of magnesium oil does $750k/mo on Amazon

• essentiallybased - This bottle of magnesium oil generates $125k/mo on Amazon

The Booming Brain Industry of Nootropics

What are Nootropics?

Nootropics are substances advertised as a way to improve cognitive function.

These products can be as simple as caffeine to more complex formulations like functional mushrooms.

One thing is the same, they’re all selling.

Here are 5 rising nootropics on Amazon

• Alpha Brain ($1.5M/mo)

• Fully Loaded Pouches ($30k/mo)

• Genius Mushrooms ($223k/mo)

• Genius Caffeine ($142k/mo)

• NEURIVA ($850k/mo)

With ‘cognitive enhancement’ being such a broad term, many different products can be offered.

We’re seeing brands release multiple nootropic products, each with different ingredients.

Business #1 - Halo Collar (+5,700%)

Keep Track of Your Fur-Baby! The Halo Collar is redefining pet safety with its innovative use of technology, making it a must-have for pet owners.

The Halo Collar uses GPS-enabled technology to keep dogs within the boundaries of their home without fences.

The collar works by syncing to an application that shows a satellite view of your location, you set the boundaries and the Halo Collar ensures your dog does not go beyond it.

How does it work?

The collar uses static feedback, not shocks.

It mimics a touch or tap on the shoulder anytime they near the boundary.

The dog associates the feeling with a “no-no” and does not go beyond the virtual fence.

In 2022, the Halo Collar brand did ~$50M in revenue with over 120k collars sold.

While the current revenue numbers are not public, it’s likely that Halo Collar has grown substantially with the release of the Halo Collar 3.

The new product sells for $500 and is advertised as the “Most accurate GPS dog fence ever created”.

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