Product #1 - Silk Bonnets (+733%)

Wrapped & Radiant Hair! Silk bonnets are making their way into nightly beauty routines, promising healthier hair by morning.

Silk bonnets are protective hair coverings made of silk.

They’re designed to reduce friction and moisture loss caused by cotton pillowcases.

They’ve been worn for decades and have roots in African culture.

But recently, more people are discovering the benefits of the silk bonnet which is causing demand to skyrocket.

Why are “Silk Bonnets” Trending?

• Hair Benefits - Benefits of wearing a silk bonnet overnight include preventing hair breakage, reducing frizz, maintaining hair moisture, and preserving hairstyles during sleep.

• Versatility - While traditionally bonnets were worn by African American women, bonnets are now being used by both men and women of all ethnicities and hair types.

Who’s Doing It?

• ZHENSILK - This brand on Amazon is doing ~$200k/mo with their silk bonnets.

• YANIBEST - This brand of silk bonnets is doing ~$150k/mo.

Product #2 - Custom Stanley Cups (+1,900%)

Sip in Style! Stanley Cup Tumblers, the $750M/yr product is opening a new niche for small businesses. Customization.

Stanley Cups are durable, insulated drinkware products designed to keep beverages at their desired temperature for extended periods.

From January 2023 → January 2024 Google searches for “Stanley Cups” multiplied by 5x to 5M searches per month.

This presented a new business niche, customized Stanley Cups.

I shared data in a previous report on the rise of laser engravers. With inexpensive laser engraving machines now available, creating detailed custom Stanley Cups became feasible for small business owners.

Where are consumers buying these?

Etsy.

This Etsy seller offers laser-engraved Stanley Cups for $110, a $65 markup on the original cup.

Over the past 10 months, the seller sold ~$150k worth of product for an estimated $80k+ profit. Most of which came from the past 2-3 months.

Custom engraved products will continue to rise in demand, taking products like the Stanley Cup along with it.

Product #3 - A Shapewear Brand Doing $24M/yr

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The Soaring Industry For Plush Toys

Once considered children's bedtime companions, plush toys are now a popular trend among millennials and Gen Z.

Plush toys are no longer just for children.

In an era where digital connections surpass physical ones, plush toys offer a tangible sense of comfort and a trip down memory lane.

Brands are raking in cash selling stuffed animals to children, teens, and adults.

• Squishmallows - These large stuffed animals are filled with a spongy material which makes them huggable. They’ve hugged their way to over $400M in annual sales and an acquisition from Warren Buffet.

• JellyCat - These unique stuffed animals have little legs and sit upright. They are incredibly soft and demanded by both children and young adults.

• Hello Kitty - With an insane comeback, Hello Kitty has skyrocketed back into popularity. Google searches for “Hello Kitty Plush” have grown over 2,000% since 2019.

Some businesses are taking it a step further.

NFC (Near Field Communication) plushies are an interesting combination of technology and toys.

These toys allow you to embed a small device called an NFC chip which is scannable by any phone in a close radius.

This allows you to assign personalities or redirect to software for each plush toy.

This 7-figure brand sells NFC plush animals that customers can scan and donate to a wildlife cause.

Business #1 - Flipper Zero (+5,100%)

Hacking Made Handy! Flipper Zero is gaining a reputation as the must-have tool for the modern hacker and tech enthusiast.

Flipper Zero is a portable, digital multi-tool designed for interacting with everyday technologies.

The device can do things like:

• Control TVs

• Copy digital keys (access cards, hotel keys, etc.)

• Open garage doors

• Analyze radio signals

The product launched on Kickstarter in 2020 and generated $4.8M in funding, since then FlipperZero has done ~$100M in sales.

#FlipperZero has over 10k posts on TikTok.

It’s gained a ton of interest from the hacking, cyber security, and tech hobbyists community.

Similarly, the Rabbit R1, a different tech device advertised as an AI-powered “Pocket Companion” sold over 50k pre-orders totaling $10M in sales.

Consumers are fascinated with these personal tech devices. With the AI train full steam ahead, who knows how integrated into our lives they will become?

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