4 BIG Product Trends! 🚀

Read Time: 4.5 Minutes

April 28, 2024

📈 Products on the Rise

Product #1 - Tanghulu (+1,566%)

Sweet Crunch! Tanghulu, the traditional Chinese candied fruit is blowing up in the US!

Tanghulu is a traditional Chinese snack consisting of fruit on skewers coated in hardened sugar.

Tanghulu typically consists of:

  1. Fruit - Modern variations include strawberries, grapes, and kiwi slices.

  2. Hard Candy Coating - A thin, hard shell of sugar that crystallizes around the fruit, offering a satisfying snap with each bite.

  3. Skewered Presentation - Fruits are skewered on bamboo sticks, making them fun and easy to enjoy on the go.

Originally a winter treat in Northern China, Tanghulu has found its way into American street fairs, food markets, and social media feeds.

On TikTok, Tanghulu is blowing up, this video got 37M views!

Who’s Doing It?

  • Tangtastic - This $5 Tanghulu storefront opened up in Los Angeles and is selling out by noon!

Product #2 - Bone Broth (+81%)

Bone Appetit! Bone Broth is making its way into the hearts of health enthusiasts one sip at a time.

Bone broth is made by simmering animal bones with vegetables, herbs, and spices.

Packed with benefits, Bone Broth is:

  • Nutrient-rich - Loaded with vitamins, minerals, and amino acids essential for overall health.

  • Gut Healing - Its high collagen content promotes digestive health.

  • Joint Support - Contains glucosamine and chondroitin which are known to support joint health.

  • Immune Boosting - A great source of nutrients for strengthening the immune system.

Bone broth has become popular in the health community as a post-workout recovery drink.

Sipping bone broth is a newer concept, however, there is some speculation.

There is a lot of debate around whether bone broth is just a fancy marketed version of stock, which is a cheap and easy-to-make recipe.

The answer is yes, they are essentially the same.

Overpriced or not, bone broth is tasty, nutritious, and flying off the shelves!

Who’s Doing It?

  • Kettle & Fire - This brand of bone broth did $35M in sales in 2019. The product is sold in all major retailers.

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📰 Industry Shift

The Millenial’s Book of Choice - Romantasy

Romantasy, a blend of romance and fantasy is becoming one of the fastest-growing genres for young book lovers.

Romantasy (Romantic Fantasy) combines traditional fantasy themes and settings, such as magical worlds and mythical creatures with a strong focus on romantic relationships between characters.

This genre was popularized by ‘BookTok’, the active book community on TikTok.

This hype spawned entire sections of stores now dedicated to the exploding Romantasy genre.

Here are the top Romantasy titles:

  • A Court of Thorns and Roses - 2.4M ratings on Goodreads

  • Iron Flame - 1.5M ratings on Goodreads

  • A Court of Mist and Fury - 1.8M ratings on Goodreads

  • Fourth Wing - 1.5M ratings on Goodreads

  • A Court of Wings and Ruin - 1.5M ratings on Goodreads

The most popular Romantasy author, Sarah J Maas, who wrote A Court of Thorns and Roses series has sold over 38M copies of her books.

🚨 Business Radar

Business #1 - SMISKI (+2,700%)

Glow-up Sales! SMISKI, the comical glow-in-the-dark figurines are illuminating the collectibles market.

Originating from Japan, SMISKI figurines are small collectable characters that glow in the dark.

They are sold in different themes/positions such as yoga, work, bedtime, etc.

The figures are sold in covered boxes, adding mystery and randomness to which SMISKI you’ll get.

The price ranges from $10-$20 and you can find them across different retailers such as bookstores, Japanese markets, and anime-related shops.

On Amazon, the SMISKI figurines do ~$150k/mo.

Check out these viral TikToks of SMISKI lovers unboxing and showing off their collections. Nearly all the viral videos are from 2024.

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