Product #1 - Pistachio Butter (+670%)

Nutty Newcomer! Pistachio Butter is emerging as the latest nut butter trend.

Pistachio Butter is made from ground pistachios, often with a touch of salt and sometimes a hint of sweetness.

It's rich in protein, healthy fats, and antioxidants, making it a nutritious alternative to traditional nut butter.

Why is "Pistachio Butter" Trending?

• Nutritional Benefits - Pistachios are packed with vitamins, minerals, and heart-healthy fats, appealing to fitness and health consumers.

• Unique Flavor - The distinctive taste of pistachios offers a novel flavor in the saturated nut butter market.

Pistachio butter is growing alongside the exploding “Kunafa” trend.

Kunafa is a traditional Arabic dessert.

Recently, a $50 chocolate bar has gone insanely viral on social media.

The chocolate bar has a pistachio-based filling.

Videos featuring the bar are getting millions of views.

Just look at these numbers:

• “Re-creating viral Dubai chocolate” (27M views)

• “Trying the viral Dubai chocolate” (21M views)

• “Making the Kunafa chocolate bar” (20M views)

Viewers are commenting with replies like:

• “I’ve never wanted to try something so bad”

• “Can someone please make and sell these in America for crying out loud”

• “Someone bring the knockoff to America 😩 I’m too lazy to make this”

With the main ingredient being pistachio, micro-trends like the Dubai Chocolate Bar contribute to pistachio butter's growth.

Who's Doing It?

• Campo D’oro - This brand of pistachio butter is doing $120k/mo on Amazon.

• Pisti - This pistachio cream spread is doing $230k/mo on Amazon.

Product #2 - DTF Printer (+7,400%)

T-shirt Innovation! Direct-to-film (DTF) printers are transforming the custom apparel industry with their low cost and high quality.

DTF printers are used to print full-color designs onto fabric, leather, or wood.

Most notably, shirts.

DTF printers enable small business owners to produce high-quality custom designs at a low cost.

Previous technology known as DTG machines were expensive ($4k-$20k) and massive in size. DTF machines are cheaper and much smaller.

Who’s making money with DTF printers?

• Apparel Brands - Etsy sellers are making a killing by listing thousands of mockup designs and then printing them onto the garment once it’s sold.

• DTF Transfer Sellers - Sellers are allowing customers to upload their designs and receive them on a transfer sheet to apply to a garment themselves.

These types of Etsy listings are crushing it with DTF technology:

• Custom Dog Shirts

• Celebrity Crush Shirts

• Custom DTF Transfers

• Custom Birthday Shirts

It’s never been easier to produce high-quality custom apparel with the innovation of DTF Printers.

Business #1 - Blue Chew (+989%)

Discreet Boost! Blue Chew is cashing in on the men's health space with its convenient, chewable ED medication.

Blue Chew is a telehealth company that offers generic ED (erectile dysfunction) meds in a chewable form.

The medication is prescribed online and shipped in discreet packaging.

Blue Chew operates a lot like a typical DTC brand. Selling products directly to customers from their website.

Why is "Blue Chew" Trending?

• Convenience Factor - Ordering the medication online is both easier and less uncomfortable than going to a physician.

• Telehealth Boom - With the rise of online healthcare services, Blue Chew's model is growing alongside the space.

• Marketing Blitz - Blue Chew runs hundreds of ads across Meta, TikTok, and other platforms.

This article stated that Blue Chew had $100M in recurring annual revenue in 2019.

Since then, the company has exploded.

How? Paid ads.

Here are some of their top ads:

• Interview ad

• Scroll-stopping image ad

• Skit ad

Blue Chew also collaborates with huge influencers like:

• Logan Paul

• Tana Mongeau

• Jeff Wittek

There are over 300k Google searches for “Blue Chew” every month. 

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