Product #1 - Soju (+165%)

Korean Spirit Sensation! Soju, the clear and crisp Korean distilled alcohol, is gaining popularity in the global beverage market.

Soju is a clear, neutral-tasting spirit made from rice, sweet potatoes, or barley, with an alcohol content typically between 16% and 25%.

It’s often consumed “neat” (on its own) but is sometimes used in cocktails.

Soju comes in a variety of flavors like:

• Peach

• Grapefruit

• Grape

• Yogurt

• Plum

Why is “Soju” Trending?

• K-Wave Influence - Like many other current trends, Korean influence greatly impacts American consumer demands.

• Low-Alcohol Alternative - At about 50% of the alcohol content compared to vodka, Soju appeals to those wanting lighter drink options.

• Licensing Loopholes - In states like New York and California, soju can be served with a beer and wine license rather than an expensive liquor license.

According to Statista, the global Soju market is estimated at $5.5B and is expected to reach $6.3B by 2029.

Product #2 - Liver Detox (+37%)

Cleanse and Live(r) Clean! Liver detox supplements are gaining traction as consumers focus on internal health and wellness.

Liver detox supplements typically contain a blend of herbs, vitamins, and minerals designed to support liver function and promote detoxification.

Common ingredients include milk thistle, dandelion root, turmeric, and N-acetyl cysteine (NAC).

Why are "Liver Detox Supplements" Trending?

• Gut Health - Consumers who suffer from bloating use liver detox supplements to improve their gut health.

• Hangover Remedy - After a night of drinking, some people believe Liver Detox products will help process alcohol more efficiently.

• Weight loss efforts - Liver Detox Supplements are used to boost metabolism and burn fat.

So is it all marketing hype?

Maybe, this journal states that there is little evidence to prove the supplements work as advertised.

But that isn’t stopping consumers from buying!

Who’s Doing It?

• DOSE - This brand of liver support shots is doing $738k/mo on Amazon alone.

• Ancestral Supplements - These Beef Liver capsules are doing $711k/mo on Amazon.

Business #1 - Rate Your Music (RYM) (+177%)

Music Lovers Unite! Rate Your Music is becoming a go-to platform for music enthusiasts to discover, rate, and discuss their favorite songs.

Rate Your Music is a database and community-driven website where users can rate, review, and catalog music.

There are over 68k Google Searches for ‘RYM’ every month.

RYM's free tier allows users to rate and review music, while their paid tiers offer a more curated and detailed experience.

Their website drives 16+ million monthly visitors.

Who's Using It?

• Music Lovers - From casual listeners to hardcore music lovers, RYM caters to all levels of music fans.

• Artists and Labels - Many use RYM to gauge audience reception and track their releases' performance.

• Data Analysts - RYM's extensive database is a goldmine for music industry trends and listener behavior analysis.

The platform has become a trusted source for music critics and industry professionals, often cited in music journalism.

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