3 MASSIVE Product Trends! 🚀

Read Time: 2.5 Minutes

July 18, 2024

📈 Products on the Rise

Product #1 - Jorts (+1,285%)

Denim Comeback! Jorts, or jean shorts, are making a surprising comeback in casual fashion circles.

Jorts are jean shorts that typically cut off at or above the knee.

But a new ‘jorts’ trend is brewing this summer—long jorts that sit below the knees.

They are being worn by both men and women.

Why are "Jorts" Trending?

  • Y2K Comeback - The 90s and early 2000s fashion revival has brought jorts back into the spotlight.

  • Comfort and Versatility - Jorts balance casual style and practicality, perfect for summer activities.

  • Celeb Influence - A-list celebrities like Billie Eilish are wearing jorts.

  • Streetwear - For men, streetwear fashion circles are rocking jorts as part of casual fits.

This TikTok video has 4M views showing different outfits styled with long Jorts.

Some of the top Google searches for “Jorts” are:

  • Baggy Jorts

  • Corduroy Jorts

  • Cargo Jorts

  • Long Jorts

  • Camo Jorts

Google Searches for "Jorts" have increased by 112% over the past year.

Product #2 - Toe Spacers (+400%)

Ten Toes Down! Toe spacers are gaining traction as a simple solution for common foot problems.

Toe spacers are gel or silicone devices placed between toes to align them and relieve pressure.

They're advertised to:

  • Improve foot posture

  • Alleviate pain

  • Fix issues like bunions and hammertoes

Toe spacers are growing alongside the “Barefoot Shoes” trend which has grown by nearly 500% since 2020.

On TikTok, health & fitness creators are raving about the product.

This video got 285k likes promoting Toe Spacers.

Who's Doing It?

  • YogaToes- This brand is doing $185k/mo with their Toe Spacers on Amazon.

  • Mind Bodhi - This brand is doing $276k/mo selling Toe Spacers on Amazon.

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  • Ashwagandha

  • Freeze-Dried Candy

  • Korean Skincare

  • Mushroom Coffee

  • Pimple Patches

  • Hundreds more!

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🚨 Business Radar

Business #1 - TruHeight (+8,100%)

Reaching New Heights! TruHeight is creating a massive business line dedicated to height-enhancing supplements.

TruHeight offers a range of natural supplements designed to maximize height potential during growth years.

Their product line is doing ~$1M/mo on Amazon.

Top selling products are:

So who’s buying it?

Parents who want their children to be professional athletes.

The average height of an NBA player is over 6’6’’.

Using these supplements gives parents hope that it’ll increase their child’s chance to play professionally.

TruHeight is running 630 ads on Meta. A majority of them target young athletes.

The main ingredients in TruHeight products are:

  • Calcium

  • Vitamin D

  • Collagen

  • Ashwagandha

While these supplements are not proven to increase a child’s height, they provide the nutrition neededto grow to their fullpotential.

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