3 BOOMING Product Trends! 🚀

Read Time: 2.5 Minutes

📈 Products on the Rise

Product #1 - Hair Wax Sticks (+633%)

Styling on the Go! Hair Wax Sticks are becoming the must-have accessory for quick “clean girl” styling.

Hair Wax Sticks are styling products that can be applied directly to the hair.

The consistency is similar to a glue stick.

They’re used to smooth flyaways, tame edges, and create sleek looks.

Why are "Hair Wax Sticks" Trending?

  • Convenience - Easy to apply and carry, perfect for daily touch-ups.

  • Versatility - Suitable for various hair types and styles.

Hair Wax Sticks are growing alongside the “Clean Girl” trend.

The "Clean Girl" aesthetic is a trend characterized by minimalist makeup, slicked-back hair, and polished outfits.

Still curious? This Pinterest search will give you a better picture of the trend.

One of the main pillars of the “Clean Girl” aesthetic is slicked-back hair.

This makes hair wax sticks a perfect product for the trend.

Who's Doing It?

  • Samnyte - This hair wax stick is doing ~$1M/mo on Amazon.

  • TIGI - This hair wax stick is doing $333k/mo on Amazon.

Product #2 - Onitsuka Tiger Shoes (+422%)

Retro Kicks Revival! The classic Onitsuka Tiger shoes are making a comeback in modern fashion.

Onitsuka Tiger is a Japanese sports brand that originated in 1949 and is known for its iconic stripe design.

Recently the timeless shoes have popped off in demand!

Why are "Onitsuka Tiger Shoes" Trending?

  • Retro Fashion Trend - The growing popularity of vintage-inspired fashion has put Onitsuka Tiger shoes back in the spotlight.

  • Celebrity Endorsements - High-profile celebrities and influencers have been spotted wearing Onitsuka Tiger shoes.

According to this ASICS financial report, the Onitsuka Tiger category doubled in sales over the last year.

The Onitsuka Tiger shoe growth is following the Adidas Sambas rise in popularity.

Adidas Sambas are similar vintage running shoes.

This data shows that the deeper you dig into your closet, the more trendy the items become.

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  • Ashwagandha

  • Freeze-Dried Candy

  • Korean Skincare

  • Mushroom Coffee

  • Pimple Patches

  • Hundreds more!

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🚨 Business Radar

Business #1 - Recess (+345%)

Calm in a Can! Recess is making BANK with its innovative hemp-infused and mocktail drinks.

Recess offers two distinct product lines:

  1. Hemp-infused sparkling water with adaptogens for relaxation and focus.

  2. Non-alcoholic mocktails for a sophisticated, alcohol-free drinking experience.

Recess combined multiple growing trends into one beverage:

  1. Adaptogens (+148%)

  2. Mocktails (+180%)

  3. Magnesium (+105%)

  4. Electrolytes (+138%)

Recess has hundreds of sponsored posts with creators across all platforms.

This video shows a creator raving over the brand with 2.5M views on TikTok.

Recess is now in over 14,000 different retail locations.

They do $550k/mo on Amazon.

According to this article, Recess raised $25M in March.

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